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19 Oct 06 - Shortist.net.au - [Original Article]
Proprietors of a new New Zealand job board claim the big sites are "ripping off" job advertisers by charging "unjustifiable" posting fees, and plan to offer unlimited job postings for a single price of just $149 per year.
Myjobspace.co.nz was developed by NZ publishing executive Gary Collins and advertising specialist Pete Glen.
They argue that the technology to run online jobs boards is now relatively inexpensive and that the big boards run by SEEK, Fairfax and News are charging unjustifiable posting prices.
Glen told Shortlist this week that pricing in the online job market still related back to the old costs of print publishing.
He says once a platform is established, "replication is actually not that expensive - and it gets cheaper as the numbers stack up. We started thinking about how that might apply to an online model, and quickly realised that there was room in the market for a realistically priced, quality online job service."
Glen told Shortlist that the pricing model - $149 per year for unlimited job posting - has already attracted a lot of recruitment companies and employers to post jobs.
Myjobspace's technology was developed from scratch, and according to Glen, the site currently has 8,500 jobs listed and new clients are signing up every day.
To attract job seekers, myjobspace is running radio, outdoor and specialist media campaigns. The site is also running a campaign on the Academy Publishing range of titles (Auckland Today, Wellington Today and Caterbury Today) which are part-owned by Collins. Myjobspace also plans a television campaign next year.
Glen and Collins claim that although their ads were initially accepted, the campaign has now been banned by Fairfax and APN media because of the competitive aspect with their own job boards. A spokesperson for Fairfax said he was unable to comment.
The site will be audited by Neilsen soon, Glen says. He says the current media campaign is already attracting a lot of traffic as are the other features on the site, such as automated job hunters, identity-secure CV service and free website hosting.
Australian launch next year
Collins claims the Australian online job market suffers the same overpricing as New Zealand, and myjobspace plans to launch in Australia next year.
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New jobs site aims to tackle online ad "rip off"
19 Oct 06 - Shortist.net.au - [Original Article]
Proprietors of a new New Zealand job board claim the big sites are "ripping off" job advertisers by charging "unjustifiable" posting fees, and plan to offer unlimited job postings for a single price of just $149 per year.
Myjobspace.co.nz was developed by NZ publishing executive Gary Collins and advertising specialist Pete Glen.
They argue that the technology to run online jobs boards is now relatively inexpensive and that the big boards run by SEEK, Fairfax and News are charging unjustifiable posting prices.
Glen told Shortlist this week that pricing in the online job market still related back to the old costs of print publishing.
He says once a platform is established, "replication is actually not that expensive - and it gets cheaper as the numbers stack up. We started thinking about how that might apply to an online model, and quickly realised that there was room in the market for a realistically priced, quality online job service."
Glen told Shortlist that the pricing model - $149 per year for unlimited job posting - has already attracted a lot of recruitment companies and employers to post jobs.
Myjobspace's technology was developed from scratch, and according to Glen, the site currently has 8,500 jobs listed and new clients are signing up every day.
To attract job seekers, myjobspace is running radio, outdoor and specialist media campaigns. The site is also running a campaign on the Academy Publishing range of titles (Auckland Today, Wellington Today and Caterbury Today) which are part-owned by Collins. Myjobspace also plans a television campaign next year.
Glen and Collins claim that although their ads were initially accepted, the campaign has now been banned by Fairfax and APN media because of the competitive aspect with their own job boards. A spokesperson for Fairfax said he was unable to comment.
The site will be audited by Neilsen soon, Glen says. He says the current media campaign is already attracting a lot of traffic as are the other features on the site, such as automated job hunters, identity-secure CV service and free website hosting.
Australian launch next year
Collins claims the Australian online job market suffers the same overpricing as New Zealand, and myjobspace plans to launch in Australia next year.
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