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New Website Revolutionises Job Market
30 Sep 06 - Auckland Today - [Original Article]
Job marketing for both employers and job seekers has taken a giant leap into the future with the launch this month of MYJOBSPACE.CO.NZ.
The new website will slash employment costs and uses innovative technology to streamline and enhance the advertising and recruitment process for all parties in the job market.
"Our mission has been to develop the most affordable and effective job marketing platform in the world for the benefit all employers and job seekers in New Zealand," MYJOBSPACE.CO.NZ managing director Gary Collins says.
"Our immediate focus has been testing our service in Christchurch. Now we aim to register the majority of employers and prospective job hunters in Auckland and New Zealand on the site because it makes no sense for them not to be there," he says.
To help achieve this, all situations vacant and jobs wanted advertising will be free of charge throughout New Zealand until November 15 , as will a number of new add-on employment services offered by MYJOBSPACE.CO.NZ.
When this publication went to press the site already had thousands of jobs listed. Publicity about the site will see these numbers grow exponentially as business owners and job seekers learn of its launch and benefits.
"The technology we are using offers employers and job seekers new ways to connect and market themselves, both overtly and confidentially. In essence it is New Zealand's job space not ours, we are just the conduit," Mr Collins says.
"For the first time recruiters, employers and job hunters will have unrestricted access to a sophisticated nationwide information system to headhunt or be headhunted. It is a major step forward for the total job market."
Other internet jobsites, the major ones all overseas-owned, are charging from $49 to more than $200 for feature job adverts. An average sized situations vacant advert in a major daily newspaper costs more than $200 and often needs to be run multiple times to achieve a result.
Even once the free launch holiday ends at MYJOBSPACE.CO.NZ employers will only have to pay a flat fee of $89+GST per six months to advertise as many jobs as they wish or $149+GST for 12 months full access to most site benefits. For prospective jobs hunters wanting to advertise their talent for hire the site will remain free.
"Our fees seem ridiculously cheap compared to other jobsites, particularly when you consider the additional benefits, but they reflect the costs required to operate a successful on-line operation, now nearly 80 per cent of New Zealanders are using the internet," Mr Collins says.
Prices for services on other jobsites have been kept artificially high because they are owned by multi-national publishing companies trying to maintain lost revenues as classified advertising rapidly moves from newspapers to the instant interactivity of internet marketing.
"While the other major jobsites have concentrated on first generating income from job listings we believe we best serve employers by attracting as many prospective job hunters to the site as possible. The number of job listings is important but is only half of the story, the number of registered job hunters is the other half," he says.
Job hunters registered on MYJOBSPACE.CO.NZ can place their own jobs wanted adverts, including their CV, in a 'talent for hire' section. This will enable registered employers and recruiters to set search criteria to automatically trawl the database for the specific skills and experience they require.
The fact job seekers can choose to hide their identity on their CVs by using privacy and security settings means they can safely advertise their talents without alerting their current employer they are in the market for a new job. If employer and employee criteria match a connection will be made where both receive an email alert. The prospective employee can consider the job and decide whether to disclose their identity and formally apply.
"It brings an exciting new dimension to the job market where employers don't have to rely on a prospective employee noticing a job advert - the process can work in reverse. Most people would secretly like to be headhunted, the problem for many has been how to get noticed by employers without the stress of applying for jobs," Mr Collins says.
While some employers may not celebrate employees gaining more options to market their talent it is part of the growing interactive role of the internet giving 'power to the people'. The rapid growth in internet dating sites is another example of people using interactivity to find matches and promote themselves.
"The overall benefits to employers and job hunters are huge, greatly reducing the costs and time to headhunt or chase new jobs. These and other new features on MYJOBSPACE.CO.NZ will increase the pool of talent available to employers but they will obviously need to be registered on the site to access it," he says.
"The process adds a sense of urgency and immediacy that traditional forms of advertising and conventional electronic job postings cannot compete with. Many job vacancies need to be urgently filled and this speeds up the race to find the best candidates before someone else does."
With labour shortages in many New Zealand industry sectors the job market has become highly competitive and employers are increasingly aware of the importance of flexible and positive workplace cultures to retain key staff.
This leads to another free service offered to registered employers - company profiles can be displayed next to each job advert to build brand awareness and promote the company's philosophy and culture. Other jobsites charge up to $185 per month (over $2000 per year) for this service.
Other key services such as a free Business Resource Centre and the ability to create a employees gaining more options to market MYJOBSPACE.CO.NZ job board on registered their talent it is part of the growing companies' own websites are featured in more detail on page 13 of this publication.
The costs of establishing and marketing a new website aiming at mass appeal are obviously high, particularly in the start-up phase, but the
launch of the website follows two years of research and planning.
As an added launch incentive to the free advertising, MYJOBSPACE.CO.NZ is giving away $20,000 cash during the launch promotion. All registered employers and job hunters qualify for a weekly draw for $1000 starting in September and the major prize of $10,000 will drawn on November 17.
"We are providing some unique services our research shows the market wants, at prices even the smallest business can afford to pay. The site gives small and medium-size businesses free access to services previously the preserve of larger companies with HR departments," he says.<< Back to Press Releases